A Description of What is Creative Design in 2017
It is the world of digital today and the more it is important that the website design of your company is well presented. A website is considered the welcome mat of a company and a means to introduce what the company has to offer to the world. More so than having a user friendly website, since this is very important for this strategy, but also it should be designed in such a way that it can attract viewers. The main goal of a website today is practically to lure viewers to go over the site and become potential customers, and this can be attainable with a website that has a seeming graphics, has a service with speed, and usability, which will give an impression as a website with professionalism and competence. A website with lifeless list menus and full of static words are not anymore interesting, instead, a company should have a creatively designed website that can increase traffic and in the end give the company profits.
Having a creative web design is thus more of a necessity today so that it can capture the brand’s personality, and to do this web design and planning in a creative way, tech specialists who know what they are doing are suited to do the job, like those IT services professionals. It is therefore easy to say that tech designers are today’s modern age artists.
Applied across the board in marketing is the word minimalism which is aptly described with modernism. In web designing today, being minimal would be an incorporation of colours and bolder headlines and simple universal icons.
It is the end goal of a minimalist site to give a clear visual communication with viewers and potential customers. Generally, when we say design, what comes into our minds is imagery. Today, static presentation is not only the game but being coupled with moving images or video that made 2017 a more exciting year of web design.
The dynamics of video is being followed with long scrolling that are being implemented on many websites. The content now of sites are becoming more engaging especially designers are reinventing navigation so that customers will have an easy gathering of information and does not have to go through many pages of the site. In order to give an increase in parallax, a 3D effect is being added to the design.
Among the big and bold graphics and photography, illustration is rising in its popularity, erasing the idea that subtlety of expression has disappeared in the area of artistry but instead has grown in popularity. This is because of the fact that illustration is a visual language that can speak and present itself firmly without being vulgar, a quality that many companies would prefer.